The Brand Finance Forums are a series of events which explore theoretical and practical issues surrounding brand strategy, brand building and thought leadership. These events are held globally with a strong focus on maximising the value of brands and intangible assets by presenting insights from world-leading organisations.
There will also be a presentation on the Brand Finance League Table Findings and the Reveal of the Top 100 Singapore Companies at the forum. C-level executives and senior managers from MNCs, companies listed on the stock exchange, emerging enterprises and branding/marketing experts will be attending the forum… including the Award Winners!
Inside Out – Emergence of Technology and Customer Centricity
The emergence of technology is now inscribed into every organisation’s DNA. The rate of technological uptake is getting shorter. Organisations who are able to integrate a technology and customer-centric approach are able to approach customers in a more engaging manner. How is technology driving customer centricity that is then being transpired into the brand? Is there information that we can learn from newly emerging or long standing organisations? Through interactive discussion panels, thought provoking ideas and objective debates, Brand Finance Forum 2015 will help you articulate the value of your brand by marrying Technology and Customer Centricity.
About Brand Finance Asia Pacific
Brand Finance is the world’s leading independent economic ROI, brand and marketing strategy consultancy. Headquartered in London, Brand Finance is present in over 20 locations worldwide. For almost 20 years they have helped companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, they have helped bridge the gap between marketing and finance through economic ROI modelling and investment justifications across all marketing and brand decisions. They provide strategic insights to help businesses grow organically with a focus on brand-building activities.