Employer Branding: Leveraging on the power of PR to attract the best talents
Every company has a story. Finding and establishing your unique brand voice may prove to be challenging in today’s fast-changing world. How then do we redefine, reinvigorate and reinforce a more desirable employer brand — a company’s reputation as an employer?
Gain insights from Weiting Tan, Country Manager of Wantedly Singapore and Jeremy Foo, CEO of Prospr communications as they engage in an intimate fireside chat to share tips about tapping into the power of corporate communications as a channel for effective employer branding. Storytelling is a major pillar of an effective employer branding strategy – Learn how by marrying the best of corporate communications (creativity, brand messaging) and HR (recruiting, talent management), you can craft a compelling story that strengthens your company’s reputation, which ultimately helps to attract and retain the best talents.
About Weiting Tan, Country Manager of Wantedly Singapore
Weiting Tan, Country Manager of Wantedly Singapore, is at the center of formulating integrated expansion strategies to deliver clear business objectives. Weiting has over seven years of success in international business consulting, and has performed various roles in sales, financial management, product development and operations. He has extensive experience reengineering business processes in United States, South America and South-East Asia.
Prior to joining Wantedly, Weiting spent two years as Market Manager for HotelQuickly, a last-minute hotel booking app. He was also part of the business team at Zimplistic, creators of the Rotimatic, the world’s first robot that makes healthy homemade rotis and wraps. He enjoys the occasional travel, whipping up some Masterchef worthy dishes and is working towards being the next FIFA World Player of the Year.
About Jeremy Foo, CEO of Prospr Communications
After accepting the reality that Liverpool FC was never going to notice him (He would still like to think he could have made it as a soccer player), he realised that he also loved communicating with people and creating something out of nothing. That has led him on quite a journey but he can now proudly say that he is part of an organisation that is making a difference to companies as well as individuals – Prospr Communications.
Before Prospr, Jeremy was at Ruder Finn Asia, a boutique Public Relations Agency with offices across Asia, Europe and America. He developed and executed creative public relations campaigns for major companies such as Braun, Akzo Nobel and Trafigura as well as important regional corporations such as GrabTaxi and GuocoLand. Notably, he won a gold and silver award at the prestigious Marketing Public Relations Awards in 2015. This was for Jeremy’s work on the PR campaign strategized for Southeast Asian startup Grab.
Agenda
- 12-12.30pm: Registration & Lunch
- 12.30-12.40pm: Intro by Wantedly
- 12.40-1.20pm: Sharing session by Weiting Tan (Wantedly Singapore) and Jeremy Foo (Prospr Communications)
- 1.20pm-1.30pm: Q&A
- 1.30pm-2.00pm: Networking & Office tour
*Lunch buffet will be provided.
RSVP early to avoid disappointment!