2020 Marketing Playbook: Insights from Leading CMOs

36 Carpenter Street, 059915,

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of leading CMOs. They will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in 2020.


  • Check-in & Networking 6:30 – 7:00 pm
  • Panel 7:00 – 7:45 pm
  • Q&A 7:45 – 8:15 pm
  • Networking 8:15 – 9:00 pm
    Stick around for drinks and networking afterwards, the drinks are on us!

About the Instructors

Deeshraf Elias
Ecosystem Manager, Deloitte

Anser Aly
Co-Founder, Growth Labs

Anser is a passionate Marketer with 20 years of international expertise in growing brands in a range of diverse markets across Europe, Middle East, South Asia & South East Asia. Anser has held a variety of Global, Regional & Local roles in multiple Fortune 500 companies like Shell, Henkel & Unilever.
Anser started his career in the UK, by joining Deloitte Consulting in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing. Since then, Anser has been the recipient of multiple international awards including the coveted Cannes (thrice!) for his much acclaimed Digital Marketing Campaigns across South East Asia.
As an industry veteran & an accomplished cutting edge Marketer, Anser is a sought after Keynote Speaker at Marketing & Digital Advertising Conferences across Asia, Russia & USA. Anser has also been a Visiting Professor and Guest Lecturer at various top tier business schools such as Chicago Booth, SMU, London Business Schools and most recently Harvard Business School.
Anser’s expertise extends to Marketing Training & Capability Building.
Based out of Unilever’s London headquarters, in his previous role Anser had been responsible for training & upskilling more than 6,000 Unilever Marketers worldwide. Currently he is based out of Singapore, responsible for Unilever’s biggest global brand exceeding 1 Billion dollars in annual turnover.

Komal Thadani
Marketing Head – Open Cloud Infrastructure, Asia Pacific & Japan, Oracle

I am a marketing & sales leader with multi-cultural experience.

After a successful stint with leading technology firms such as Accenture and IBM, marketing cloud and SaaS solutions, I joined Oracle to head Field Marketing for their Open Cloud Infrastructure business unit for Asia Pacific & Japan. This business unit functions as a start up within Oracle with typical challenges of a start up. Under my leadership, I evangelised a digital mindset within this group by actively driving organic social media programs, creating web content and digital campaigns to drive revenue and profit goals for this business unit.

I am currently on the advisory board of the CMO Council, a peer to peer marketing network in Asia Pacific. In my spare time, I have mentored start-ups in the consumer space in their go-to-market strategies.

I am amateur photography enthusiast and enjoy capturing vivid moments which can tell stories.

Philip Routley
Head of Marketing, IBM Security (ASEAN), IBM

I’m a highly experienced and successful Executive with over 20 years of experience in Sales and Marketing. In my capacity as Head of Marketing for IBM’s Security business I’m responsible for identifying and acting on industry trends and opportunities which will deliver business growth and competitive advantage.

Away from the office I have a healthy obsession for cycling, I thrive on the social and competitive aspect of any ride and actively seek out road and mountain bike races as an opportunity to explore new destinations.

Innovative, self-motivated, with strong analytical skills and a focus on security services delivered via the cloud and on premises. I’m energized by frequent travel, welcoming the time to meet with customers, business partners and employees around the world.

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