Mastering Customer Journey to Drive Growth in the Digital Age

Level 20. 79 Anson Road, , Singapore

Clearly, data can help dramatically improve the customer journey, but only for companies who are willing to be led where the data tells them to go. Join us for this event and learn how to leverage data to understand and improve customer experience and journey.


  • Check-in & Networking 6:30 – 7:00 pm
  • Panel 7:00 – 7:45 pm
  • Q&A 7:45 – 8:15 pm
  • Networking 8:15 – 9:00 pm
    Stick around for drinks and networking afterwards, the drinks are on us!

About the Instructors

Jeremy Lai
Business Director, Digital Marketing Centre

Speaker, trainer and agency lead, Jeremy has worked in the digital marketing industry for over 10 years. Jeremy has helped corporations run highly profitable lead programs in the 7-figure range through multi-channel marketing (display, search, social, remarketing, seo, affiliates) and optimizing their marketing strategies and processes through data-driven approach.

He now helps businesses and individuals leverage digital marketing for business outcomes through a holistic framework of business metrics, media channels (paid, owned, earned), and interactive solutions in the capacity of a trainer, mentor or consultant in Digital Marketing Centre.

Eugene Koh
Management Consultant, EY

Eugene is a Management Consultant with EY Singapore and a passionate CX advocate. He has spent the last 15 years honing his skills as a Customer Experience Specialist at Accenture, Citibank, Marriott, Raffles Medical, and Adam Khoo Learning Technologies, guiding clients from SGX-listed companies, SMEs and government institutions drive organisational change and service excellence.

His focus lies in CX Strategy – embedding human-centered design philosophies and practices in his work, with a passion for Customer Experience, Branding and Leadership Development.

Majoring in Hospitality and Marketing, and having spent time at Boston University to deepen his knowledge in Corporate Communications and Applied Positive Psychology, Eugene’s mission at General Assembly is to empower individuals with the relevant skillsets to pivot for success in this modern and fast-changing economy.

Out of office, you will find him practicing yoga and attempting to attain his YTT-200 certification.

Anne Karumo
Senior Director, Partnership Marketing, Visa

Leading Integrated Marketing, Communications and Branding strategies for tech companies, I have deep interest in driving growth for multi-nationals and start-ups that are developing sustainable solutions for the societies of the future.

With solid experience in developing and implementing marketing programs targeting emerging and mature markets, I have worked with well-known brands such as Visa, Wall Street Systems, Bloomberg, Texas Instruments, Oanda, Accuity, Grab, Shopee and GoSwiff.

Passionate about tech innovation and digital transformation, I thrive in an open collaborative culture where goals and learnings are shared. Strong background in cross-functional teamwork to align all sides of the business through customer journey development to deliver insights-driven, authentic customer experiences and drive MROI.

Entrepreneur at heart, I am advising early stage companies with their integrated marketing approach. Giving back is vital to me and I have supported many networks and groups, such as Women in Tech, Bankers without Borders, Next Money and Gravista Leaders.
Honored to have received CMO Asia Award 2016 for Leadership Excellence and 2017 for 50 Top Brand Leaders – Catalyst of Change.

Tim Kroggel
Manager Strategic Accounts APAC, Twilio

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