Grow Your Business with Google Tag Manager

Saturday, September 26th, 1:00 PM to 4:00 PM
ACE Singapore
Jtc LaunchPad @ one-north, Blk 79 Ayer Rajah Crescent, #01-13 Singapore 139955

Meet the marketing department’s new best friend – Google Tag Manager. Never heard of it? Well this amazing technology by Google will allow you to manage tracking and analytics on you own. It removes marketing’s dependency on the IT department.
This course will help you get up and running with GTM. It covers all fundamental concepts of GTM – container, tag, macros, triggers, variables, control versions and debugging. Follow the likes of Airbnb and GoPro in using GTM to achieve results like a “simplified tagging processes to boost page load speeds, trim implementation time, and improve profitability”.


  • GTM – introduction
  • Installing container
  • Built in tags
  • Understanding variables
  • Understanding triggers
  • Version control
  • Debugging tags
  • Data layer introduction

Speaker’s Bio

Prateek Soni recently became the Product Manager at GrabTaxi. Prior to this, he was the Regional Product Manager for Zalora where he took care of product responsibilities for the 8 SEA countries that Zalora has presence in (Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, HongKong, Taiwan). While working for Zalora, he lead the product roadmap for many significant regional initiatives (like same day delivery, supply chain optimization, order tracking etc). Before this, he founded an edu-tech startup in Central India.