GSC Cordially invite you to Kongregate Mobile Publishing Presentation
As a platform for free-to-play browser games for core gamers, Kongregate has a unique perspective and a wealth of data on what types of mechanics and characteristics of F2P games are most effective at maximizing player retention, monetization and satisfaction.
David will start by looking the retention and monetization metrics of free-to-play games by Asian & Western developers. In general, F2P games from Asian developers tend to have higher ARPPU but lower % buyers and initial retention than games from Western developers. So how can you increase your % buyers and initial retention?
David will share best practices and game mechanics that Asian developers can learn from their Western counterparts. David will also highlight common mistakes that Asian developers make in bringing their games to a Western audience. I will cover specific DO’s and DON’Ts regarding game themes, gameplay mechanics, community management/ customer support and pricing with specific examples.
This knowledge will help Asian developers have a better understanding of the Western market, how to avoid costly mistakes and how to maximizes your success in Western markets.
DETAILS:
Friday, May 23, 2014
9:30 AM to 12:00 PM
71 Ayer Rajah Crescent
#04-01, Singapore 139951
Click Here to learn more